We Got The Ticket to Ride: A Re-design of Home Depot's In-house Brand,HDX
Featured in The Dieline
Context
Home Depot:
Hard to Navigate for Novice DIYers
For people with little DIY experience, Home Depot is a maze.
 
While tackling a space improvement project, non-professionals like most of us, spend a lot of time to figure out what we need and what the appropriate products are. In current market, there's a lack of methodical approaches to walk us through the DIY process, the very first time.
Problem
HDX:
An almost invisible in-house brand
Marketed as a budget brand, HDX provides a wide range of home improvement products at competitive pricing. Though having the advantage of being part of the retail experience, the brand is struggling to stand out among its competitors.
Brand: A Weak Identity 
With the same orange theme as the retail environment and an unorganized shelf presence, HDX products not only get ignored easily but create a poor impression.
Product: An association of low quality
HDX products have shown an association with low quality because of their unclear instruction, unnecessary design, and wasteful packaging.
on-site observational research, consumer interviews, and product testing
Design
Concept
We got the ticket to ride.
 
Inspired by metro maps, home improvement projects are organized by a color-coded system. By employing this mapping system throughout the retail store and its in-house product line, this re-design aims to guide novice DIYers through the process of any desired projects.
Key Features
1. Visual Guidance
Replacing text-heavy instructions with clear step-by-step graphics.
2. Thoughtful Form/Structure Design Based on Task Analysis
Using task analysis to optimize and determine the form and structure.
3. As Little Waste as Possible
To cause no unnecessary harm to the environment, be mindful of its packaging structure and material use. 
Reduce material
Recyclable, easy to separate
Design Development
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All works © 2019 by Shu Ou